The Beast Vs. The Arrogant SoldOut...Who's the heel here?

So, after a long time, we have a match between two heels at WWE Battleground, who by the way are so good at playing heel that they're cheered more than being booed.

On one hand, we have the beast incarnate, returning back from The Suplex City after a break which he often gets, thanks to his lucrative contract with the WWE. Nevertheless, it is always great to see a real bas-ass brawler come back to the squared circle. But Brock was playing a heel when he left, feuding against Roman Reigns (a fan favorite, at least for a few :-) ) and decimating WWE employees including poor Michael Cole before his short hiatus. Now he has returned to get his revenge on MOTB cash-in opportunist Seth Rollins.

Seth Rollins on the other hand has been successful in playing company's top bad guy, being protected by The Authority, but still managing to showcase his in-ring talents and high flying maneuvers, thus catching the attention of a major portion of WWE fan base even when he's a heel.

So the question is, who's a better heal? Whom do fans love to hate more? And who do you think will emerge as the winner? And most importantly, who's win is best for business :-) ?

Don't forget to vote on this poll, and voice your opinion in the comments section.